I guess I have a different perspective on this…..
I do not actively attempt to “share the gospel” with friends, family and coworkers for the same reason I do not host Pampered Chef parties. I don’t want to alienate my friends, family, and coworkers.
My Mormon-hood generally tends to come up naturally and people generally have questions. I tend to err on the side of caution and answer questions the best I can with the disclaimer that I may not be the best person to ask. I tell people that Mormons are Christians and believe in the general Christian stuff, be honest, be faithful, etc.
I’m obviously not all gung-ho about missionary work. 😯